Eating Plant Strong
just got a whole lot easier.
Personalized meal plans, 500+ recipes, instant shopping lists, and Rip in your pocket whenever you need help.
$9.99/month or $79.99/year. Cancel anytime.
Built by Plant Strong. Guided by Rip Esselstyn.
Your week of Plant Strong eating, planned for you.
Create a personalized weekly meal plan in seconds, then swap meals and make it your own.
Turn your meal plan into a shopping list.
Your ingredients are automatically organized into one simple shopping list, so you know exactly what you need for the week.
Plant Strong meals you'll actually want to eat.
Explore 500+ Plant Strong recipes or generate ideas based on the ingredients you already have.
Not sure what to eat? Ask Rip.
Get Plant Strong guidance whenever you need it — whether you're cooking at home, eating out, shopping, or figuring out what to make.
What should I order at a Mexican restaurant?
What can I make with black beans, brown rice and kale?
Is this ingredient Plant Strong?
What should I eat before a long workout?
Think of it as Rip in your pocket.
Know what you're buying before it goes in your cart.
Scan a nutrition label or ingredient list and quickly see how well it fits the Plant Strong way of eating.
No second guessing.
Every recipe, recommendation and meal plan is built around the Plant Strong standard.
No added oils.
Every recipe is oil-free, start to finish.
No refined sugar.
Sweetened by fruit, nothing artificial.
Built around whole plant foods.
Real ingredients, nothing ultra-processed.
Making Plant Strong easier to live every day.
I always wanted to eat this way but meal planning was my biggest hurdle. Now I tap one button and my whole week is planned — oil-free, no refined sugar, and my kids actually eat it. The shopping list alone saves me 30 minutes every weekend.
Sarah M.
Member since 2025
We were out at a Mexican restaurant and I had no idea what to order. I asked Rip and got an answer in seconds — what to skip, what to load up on. It's like having Rip Esselstyn in my pocket whenever I need a nudge in the right direction.
David R.
Member since 2024
After my doctor told me to get my cholesterol down, I went all in. 500+ recipes and I haven't gotten bored once. The label scanner is a game-changer at the grocery store — I know exactly what's going in my cart before I buy it.
Linda K.
Member since 2025
Recipes straight from Rip's kitchen.
Every recipe in Plant Strong is developed alongside Rip Esselstyn — real food, no oil, no refined sugar, just plants done right. This is the same way of eating that's helped thousands take control of their health.
"You don't have to choose between eating well and enjoying every bite. These recipes prove plants can be the most satisfying food on your plate."
Simple, honest pricing
Start free for 7 days. Cancel before then and you'll never be charged.
Monthly Subscription
$9.99/month
- 500+ whole-food, plant-based recipes
- Weekly meal planner & smart shopping lists
- Ask Rip AI coaching
- Label reader
- AI recipe generator
Annual Subscription
$79.99/year
Equivalent to $6.67/month
- 500+ whole-food, plant-based recipes
- Weekly meal planner & smart shopping lists
- Ask Rip AI coaching
- Label reader
- AI recipe generator
Frequently asked questions
Make Plant Strong easier every day.
Plan your meals, build your shopping list, get answers from Rip, and stay on track all week.
$9.99/month or $79.99/year. Cancel anytime.