Stay Plant Strong
Every Single Day
Meal plans, recipes, shopping lists, and AI-powered tools to keep you on track — even when nobody around you eats this way.
Free 7-day trial · Cancel anytime · No questions asked
500+ Recipes
Whole-food, oil-free, delicious
Weekly Meal Plans
Auto-generated for your goals
Smart Shopping Lists
Built from your meal plan
Ask Rip AI Coach
Instant guidance & support
Label Scanner
Check any packaged food
Recipe Generator
Create meals from your fridge
500+
whole-food recipes
100%
made from plants, oil-free
Built with
Rip Esselstyn
Everything you need, in one app
Built around the same protocol taught at the Plant Strong retreat — structured so you don't have to think about it.
Browse 500+ whole-food recipes
Every meal is made from whole plants without oil, refined sugar, or excessive sodium. Filter by category, difficulty, or search what you're craving.
Auto-generate your weekly meal plan
Tell us your preferences and health goals. We'll build a complete week of breakfasts, lunches, dinners, and snacks — tailored to you.
One-tap shopping list
Your grocery list builds itself from your meal plan. Organized by store section. Ready for your next trip.
Ask Rip, your AI nutrition coach
Get instant answers about the Plant Strong protocol, ingredient questions, and what to eat — anytime, day or night.
Scan any food label
Point your camera at any packaged food. Get an instant verdict: does it meet the Plant Strong standard?
Generate recipes from your fridge
Tell us what you have on hand and get a compliant, delicious recipe built around your ingredients.
Real people. Real results.
Retreat graduates staying Plant Strong with the app.
"I got off my blood pressure medication after 8 weeks. Having the meal plan every Sunday made all the difference — I never had to think about what to eat."
— Sandra M.
Black Mountain retreat attendee
"I've tried to change my diet three times before. This is the first time it's actually stuck. The recipes are delicious and the shopping list saves me an hour every week."
— David K.
retreat attendee
"My husband thought this was going to be another health kick. Now he asks me to pull up the meal plan every Sunday. We're both down 20 pounds."
— Carol T.
retreat attendee
Simple, honest pricing
Start free for 7 days. Cancel before then and you'll never be charged.
Monthly Subscription
$9.99/month
- 500+ whole-food recipes
- Weekly meal planner
- Smart shopping list
- Ask Rip AI
- Label reader & meal analyzer
- AI recipe generator
Annual Subscription
$79.99/year
Just $6.67/month — save $40 vs monthly
- 500+ whole-food recipes
- Weekly meal planner
- Smart shopping list
- Ask Rip AI
- Label reader & meal analyzer
- AI recipe generator
- Priority access to new features
- Exclusive seasonal recipe collections
Frequently asked questions
Stay Plant Strong
Every Single Day
Meal plans, recipes, shopping lists, and AI-powered tools to keep you on track — even when nobody around you eats this way.
Free 7-day trial · Cancel anytime · No questions asked